Be Seen & Engage…

The goal of any business’ website is to be seen by potential customers and to engage with them in a way that is meaningful.  ECHO™ Blogs do both.  In fact, one of the best ways to keep your site relevant and ranked highly with the major search engines is by providing an influx of new content and changes to your website. It is considered ‘best practices’ by most modern companies and businesses to maintain a blog on their website to do just that.

A blog accomplishes a number of different tasks:

• First, it provides an easily accessible channel for adding fresh content to your website.  Search engines look favorably on this and, when done in concert with a fully developed Search Engine Optimization strategy, will rank your website higher.  What does this mean for your company?  Higher search engine ranking means more site visibility.  More eyes on your website means more revenue.
• Second, a blog is more than just a means to an end.  It also provides business owners, managers and staff with a means of communicating with their potential client base.  Blog’s help businesses get in touch with their clients, listen to feedback and ultimately cultivate a product or service that is in tune with what their customers want.
• Third, a blog can develop over time to have a large audience of subscribers.  When implemented correctly, blogs can capture a large set of highly qualified potential customers through an email capture embedded on the page. This provides businesses with an additional channel for digital marketing campaigns to drive revenue to their bottom line.