Digital vs Traditional
Traditional forms of marketing via radio, video and especially print mediums leave businesses guessing as to their effectiveness and have no concrete form of measuring a return on investment (ROI). In today’s highly technological world though, traditional marketing approaches are being replaced by new digital marketing solutions that are becoming increasingly effective, quicker to implement and easily trackable. These new approaches allow businesses to custom tailor their marketing campaigns to the size of their budget with ‘pay-as-you-go’ advertisements and make it easy for companies to target their efforts to the most highly qualified potential customers.
“New digital marketing solutions are becoming increasingly effective…”
ECHO™ Marketing has been at the forefront of this shift, as companies become increasingly involved in digital approaches to marketing as opposed to print. Our team is skilled at leveraging modern technologies to put together a custom campaign that is tailored to both your businesses needs and budget. Our fully customized and highly digitally integrated marketing campaigns often include:
- Social Media Action Plans
- Digital Reputation Management
- Pay Per Click (PPC) Campaign Creation, Targeting & Management
- Social Media Sweepstakes’ & Giveaways
- Search Engine Optimization (SEO)
- Data & Email Capture
- Email List Management
- Eblasts – Custom Creative Design & Dissemination
- Trackable Online Advertisements
- Website Partnering & Link Exchange
- Website Creation &/or Optimization
